Impact of Credit Card on Consumer Purchasing Behavior

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dc.contributor.author Dasanayake, D.P.G.S.
dc.date.accessioned 2019-06-06T06:33:40Z
dc.date.available 2019-06-06T06:33:40Z
dc.date.issued 2011
dc.identifier.other UWU/ENM/07/0005
dc.identifier.uri http://erepo.lib.uwu.ac.lk/bitstream/handle/123456789/879/UWULD%20ENM%2007%200005-28032019072638.pdf?sequence=1&isAllowed=y
dc.description.abstract The main objective of this study was to figure out the impact of credit card on consumer purchasing behavior in Sri Lanka. Further it was aimed to identifying how the people encourage to unplanned purchases and change the value of purchases due to availability of credit cards. This research based on both primary and secondary data. The primary data were collected from the sample survey that was carried out by using structured questioners for 180 customers who visited to super market in Colombo and Gampaha districts. Simultaneously small unstructured discussion with respondents also made to get some ideas about credit card from customers. The research revealed that there is a significant impact of credit card on consumer purchasing behavior in Sri Lankan super market and more than 60 percent responded were in the view that their value of purchases was increased due to the usage of credit cards. Further, this study generalize that 61.62% of the sample represent unplanned purchases and it highly depended on credit period and credit limit en_US
dc.language.iso en en_US
dc.publisher Uva Wellassa University of Sri Lanka en_US
dc.subject Entrepreneurship And Management Degree Programme en_US
dc.title Impact of Credit Card on Consumer Purchasing Behavior en_US
dc.type Thesis en_US


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