An Empirical Study of the Factors Enhancing the Purchase of Life Insurance in Sri Lanka

Show simple item record Nadeeshani, I.M.A.S. 2019-06-04T09:58:53Z 2019-06-04T09:58:53Z 2012
dc.identifier.other UWU/ENM/08/0030
dc.description.abstract Sri Lanka is a country where the average selling or purchase of life insurance policies is still lower than many Asian countries. This has led to a considerable unexplored potential of life insurance in Sri Lanka and one continues to wonder why the majority of Sri Lankan population does not have any life insurance policy and what factors playing vital role in life insurance purchase. The objectives of the study were to identify the factors enhancing the purchase of life insurance and to compare the differences in perception of male and female consumers. Descriptive statistic was applied to identify the underlying factors an independent two sample t-test was applied to find out the significant differences between male and female investors. The findings of this study provided important insights to the insurance companies in designing their product-mix, Therefore, consumers have a list of factors and can take an informed decision in selecting an insurance product. The studyPassists to improve the market share of companies and the development of the insurance sector. The insurance companies should concentrate on consumers' loyalty, service quality, ease of procedures, satisfaction to service, company image and company-client relationship. en_US
dc.language.iso en en_US
dc.publisher Uva Wellassa University of Sri Lanka en_US
dc.title An Empirical Study of the Factors Enhancing the Purchase of Life Insurance in Sri Lanka en_US
dc.type Thesis en_US

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