Abstract:
Sri Lankan rubber manufacturing industry is a developed industry and is largely a
sustainable focused industry. The most critical issues identified in the rubber
manufacturing industry are high level of chemical practices, high wattage, high energy
consumption, environmental pollution, and other various social-economic issues. Hence
rubber manufacturing organizations are implementing number of complex and innovative
business practices. Organizations strive to achieve sustainability through triple bottom
line goals. Innovation has become one of the most important functions of an organization
since it deals with achieving the goals of the triple bottom line. Thus, this study evaluated
the association between innovations and triple bottom line goals. Quantitative research
was carried out and questionnaires were distributed using a theoretical sampling
technique to collect the primary data from 50 managerial level employees who are
working in rubber manufacturing organizations registered under the Board of Investment
(BOI), Sri Lanka. Moreover descriptive, correlations, and regression analysis were
performed to analyze the data. The results of the study indicated that there is a positive
relationship between innovation and triple bottom line goals. Further identified there is a
positive impact of innovations on triple bottom line goals. The results encourage
managers in the rubber manufacturing industry to innovate to achieve the triple bottom
line. Future researches regarding the proposed research area is encouraged through the
study.
Keywords: Innovations, Triple bottom line, Rubber manufacturing industry, Sustainability
