Effectiveness of Pictorial Warnings in Cigarette Packs on Quit Intention

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dc.contributor.author Rathnayaka, A.P.H.U.
dc.contributor.author Herath, H.M.W.N.
dc.contributor.author Yapa, U.A.S.
dc.date.accessioned 2021-01-29T06:03:26Z
dc.date.available 2021-01-29T06:03:26Z
dc.date.issued 2020
dc.identifier.isbn 9789550481293
dc.identifier.uri http://www.erepo.lib.uwu.ac.lk/bitstream/handle/123456789/5695/proceeding_oct_08-168.pdf?sequence=1&isAllowed=y
dc.description.abstract Smoking and tobacco usage have become a widely spread problem in Sri Lanka. Further, the linkage between smoking and lung cancer has become very obvious. In contrast, 45.7% of men, 5.3 % of women, and 25.8 % overall are the current users of tobacco in any form. Meanwhile, as to resolve the issues of tobacco usage, many health researchers and professionals consider that the implementation of graphic warning labels on cigarette packages as a breakthrough in anti-smoking communication efforts. It can be predicted that smokers' intentions to quit smoking will increase as the depiction of the pictorial warning becomes more graphic. Accordingly, this study was designed to evaluate the effectiveness of pictorial warning on the quitting decision of tobacco smokers. Primary data for the study were collected through a structured formal questionnaire. The sample consisted of 261 respondents who are currently smoking and living within the Western Province, Southern Province, and Central Province and the Snowball sampling technique was used. The data were analyzed using descriptive analysis, correlation coefficient, simple regression analysis, and multiple regression analysis. Test results indicated that the pictorial warnings in cigarette packs are effective and have an impact on quit intention. The findings of the study can be useful to public health officials to identify the effectiveness of their warning labels and to educate the general public about the negative effects of smoking. Kyewords: Pictorial warnings, Anti-smoking promotional tools, Quit intension en_US
dc.language.iso en en_US
dc.publisher Uva Wellassa University of Sri Lanka en_US
dc.relation.ispartofseries ;International Research Conference
dc.subject Business Management en_US
dc.subject Marketing en_US
dc.subject Health Science en_US
dc.title Effectiveness of Pictorial Warnings in Cigarette Packs on Quit Intention en_US
dc.title.alternative International Research Conference 2020 en_US
dc.type Other en_US

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