Impact of Hotel Attributes on Hotel Selection of Millennial Tourists with Special Reference to Supplementary Lodging Establishments in Dambulla

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dc.contributor.author Randeniya, R.G.S.V.
dc.contributor.author Ranasinghe, J.P.R.C.
dc.contributor.author Karunarathne, A.C.I.D.
dc.date.accessioned 2019-05-21T09:47:25Z
dc.date.available 2019-05-21T09:47:25Z
dc.date.issued 2019
dc.identifier.isbn 9789550481255
dc.identifier.uri http://erepo.lib.uwu.ac.lk/bitstream/handle/123456789/533/331.pdf?sequence=1&isAllowed=y
dc.description.abstract Millennials, also known as the Generation Y are expected to represent 50% of the travel revenue by 2020 in Sri Lanka. The behaviours, perceptions, motives and expectations of these travellers are different compared to other travellers. Accordingly, the hotel selection of Millennials depends on various factors. This study focuses on the impact of hotel attributes on the hotel selection of the millennial tourists with special reference to supplementary lodging establishments in Dambulla UNESCO World Heritage City. According to the previous research statistics on accommodation choice of the millennial tourists in the Sri Lankan context, the supplementary lodging establishments had received a significant density. The study aims to identify profile of millennial tourists who select supplementary lodging establishments, to examine the relationship between hotel attributes and hotel selection of millennial tourists, and to identify the most and least influential hotel attributes that impact on hotel selection of millennial tourists. Primary data for the study was collected through the self-administered questionnaire. A total of 191 millennial tourists who stayed at supplementary lodging establishments in Dambulla were surveyed. Descriptive analysis, Pearson correlation analysis, and multiple regression analysis were used to analyse data. The analysis exposed that there was a positive relationship between all the hotel attributes and hotel selection decision of millennial tourists. Highly influencing factors were price, and the location respectively with a strong positive relationship to the hotel selection of millennial tourists. The least influencing factors were staff service quality and room quality respectively. Based on the results, the researcher recommends for the initiations done towards implementing pricing strategies and location attributes in particular accommodation units, if to influence the demand of the hotel selection of millennial tourists in Sri Lanka. en_US
dc.language.iso en en_US
dc.publisher Uva Wellassa University of Sri Lanka en_US
dc.subject Events Management en_US
dc.subject Hospitality Management en_US
dc.subject Tourism Management en_US
dc.title Impact of Hotel Attributes on Hotel Selection of Millennial Tourists with Special Reference to Supplementary Lodging Establishments in Dambulla en_US
dc.title.alternative International Research Conference 2019 en_US
dc.type Other en_US


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