‘Rising on a Reverse Route’ – Can Reverse Logistics Influence Perceived Customer Value in Sri Lanka’s Mobile Phone Industry

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dc.contributor.author Jayathilaka, M.D.R.K
dc.contributor.author Pemerathna, A.H.S
dc.date.accessioned 2020-06-02T09:15:42Z
dc.date.available 2020-06-02T09:15:42Z
dc.date.issued 2020
dc.identifier.uri http://www.erepo.lib.uwu.ac.lk/handle/123456789/1738
dc.description Keywords: Mobile Phone Industry, Perceived Customer Value, Reverse Logistics, Distribution Management, Advertising Value, Lead-time en_US
dc.description.abstract Main objective of the study was to examine the nature of the relationship between reverse logistics efforts of the smart phone industry and its impact on perceived customer value in Sri Lanka. The research design was based on positivism ontology with a deductive approach; a conceptual framework was derived through literature review which comprised of two dimensions namely, reverse logistics and perceived customer value. Hypotheses were developed consequently to confirm correlation among the main dimensions. Findings of the study concluded that the main form of reverse logistics activities practiced in the industry were repairing and refurbishing, while recycling and remanufacturing were recorded less than 10% of the total reverse logistics efforts. It was also evident that there is a strong relationship between some reverse logistic activities and the perceived customer value. Broad scope of the study was the main limitation; as mobile penetration rate is considerably high in Sri Lanka. Therefore, resource constraints, particularly, time and financial resources, restricted examining the objective island wide. The study, nonetheless, validated a conceptual framework on reverse logistics and customer satisfaction. In addition, the research findings diagnosed the critical success factors pertaining to reverse logistics in the context of the mobile industry in Sri Lanka. en_US
dc.language.iso en en_US
dc.subject Logistic Management en_US
dc.title ‘Rising on a Reverse Route’ – Can Reverse Logistics Influence Perceived Customer Value in Sri Lanka’s Mobile Phone Industry en_US
dc.type Article en_US


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