Abstract:
Tourism is booming industry. It makes the international tourism market significantly more competitive than ever. The identification of Hambantota District important attributes and a comparative evaluation of these attributes in terms of tourist satisfaction and their effectiveness in impacting on international tourist in their decision when choosing their prospective destination would be of great value to tourism planners and marketers of this area. And it will help to formulate appropriate marketing strategies. This study examine thirty five (35) of tourism attributes of Hambantota district under five (5) categories. Such as Nature based Attributes, Heritage, Cultural and Historical Attributes, Activities based Attributes; Services based Attributes and Other Attributes.
The main purpose at this study was to identify Hambantota district's important Hospitality and Tourism destination attributes. Secondly, needs to examine how and to what extent those attributes impact on international tourists' satisfaction as their destination. Thirdly, to identify the tourist re-visit intention to the Hambantota and their recommendation for other tourists. The Sample population for this research was tourists who visited the Hambantota district as their tourist destination. The sample size was consisted with the ninety (90) tourists who are randomly selected within their journey to the Hambantota district within one week time period. Convenient sampling method was used for this study. The research was utilized though the questionnaire.
